Avoiding SEO Cowboys

Search Engine Optimisation Cowboys

In this day and age there are many cowboys in every industry and Internet Marketing and Search Engine Optimisation is no different, we've compiled a list of what signs to look for which will highlight a cowboy company.

  1. They will guarantee first page ranking on Google and other search engines.
  2. They won't ask for your FTP details or even know what FTP stands for.
  3. They don’t know what a 302 and 301 redirect are. 301 is permanent redirect and 302 is temporary.
  4. They claim they are going to work on your site but off page.
  5. They will focus on optimising for more than 10 keywords per page - 10 is the correct amount.
  6. They will claim to get you on Page 1 and then set up a PPC campaign
  7. They will use link farms to get quick links
  8. They will use "cloaking" on your site - stay away from this, you could get banned from Search Engines

Signs of a great SEO Company

There are no real quick ways to getting a high position on Search engines, it takes time, firstly an analysis of your site is the best option so that the company can identify what is required, once identified and discussed with you then the work can begin, the company can make the changes on the site themselves or they can speak direct with your web designer who can implement the recommended changes.

Search Engine Optimisation Takes Time

Once the changed have been uploaded to your website the best companies will tell you to wait and let the search engines absorb the amendments and move your position accordingly, now that your status has improved the SEO company can now produce a report and make further changes to improve again, the system is very much a process of logical steps and then refinements, don't expect one upload of work from the SEO company and you'll be sitting high in the clouds of Search Engine Positioning. If a company states that it can be done in one go then be wary.

Any SEO Questions?

We hope this has helped you identify the difference between a good and a bad SEO company, if you wish to ask any questions then don't hesitate to contact our friendly and knowledgeable staff on 0845 0568790.